Technical preview

The A.D.A.P.T.
Protocol

A working proposal for a technical implementation

THE PROBLEM

Artist data lives
in separate systems

Every stream, follow, ticket purchase, merch sale, email signup, playlist save, and video view creates a record of fan support. Artists earn those relationships through years of work.

Different sources answer different questions Ticketing tools report sales, streaming dashboards report listening, and commerce tools report purchases. Comparing them often means separate exports and manual work.

A.D.A.P.T. proposes common data formats and access rules so artists can use records from those sources together.

Streaming
Social
Ticketing
Commerce
Distribution
ARTIST
NO UNIFIED ACCESS
THE VISION

Your artist data
One shared foundation

A shared data foundation A.D.A.P.T. proposes a permissioned data lake for artist and audience data: a place for permitted source records and aggregate data from across music platforms. A common model would describe fields and relationships without requiring every record to match a known person.

What A.D.A.P.T. models The objects are fans, releases, events, transactions, and campaigns, organized around the artist and preserved with their source.

Useful before it is matched Consistent fields, source information, and access rules would let tools use streaming totals, sales, releases, campaigns, and audience data together. Unmatched records remain part of the database.

Streaming
Social
Ticketing
Commerce
Distribution
Email / CRM
A.D.A.P.T.ARTIST DATA
Segment
Activate
Build
HOW IT WORKS

Connect sources
Keep the context

The connection layer Proposed connectors would import data from ticketing, commerce, email, streaming, and social accounts through supported APIs. Each connection would require permission from the account holder.

The data model Sources use different field names and formats. The proposed model would map them to shared definitions while preserving source records.

Source access varies The proposed connectors would support both aggregate and individual records, subject to each platform’s API, permissions, and available fields. No universal source access is assumed.

Access has limits Each connector must account for the source’s available fields, export terms, and permissions. The standard cannot create access a source does not provide.

Your tools stay in place A.D.A.P.T. is intended to supply data to distributor dashboards, analytics products, and CRMs through shared interfaces.

THE ARTIST'S PERSPECTIVE
01

Authenticate The proposed flow would ask artists to authorize each supported source. Connectors would request only the permissions needed for the selected data, using the source platform’s supported authorization method.

02

Sync Proposed connectors would import available streaming totals, ticket sales, e-commerce orders, and other artist data. Each record would retain its source and update time.

03

Normalize Map source fields into consistent formats while keeping original identifiers and context. A listener and a follower remain separate records unless an authorized, evidenced link exists. Normalization does not require identity matching.

04

Take it with you Portability is a design goal: export permitted data in documented formats and use it in other tools. Export scope and source restrictions will be defined in the specification.

Why platforms might participate Shared formats could reduce the work required to exchange artist data. The proof of concept should test that with participating platforms.

ARCHITECTURE

Four pillars
One system

The proposal covers four areas: source data, processing rules, connections to other tools, and access controls. The proof of concept will test how they work together.

DATA

Import permitted source records and aggregates. Keep source identifiers and timestamps alongside fields mapped to the shared schema.

LOGIC

Define how fields are validated and transformed. Document calculations so downstream tools can interpret the results.

ACTION

Send approved data to CRMs, analytics tools, and advertising systems. The proof of concept will determine which connections to build first.

SECURITY

Define access by role, record, and field. Artist permissions must also respect source restrictions and the rights of people in the data.

01
LAYER 01 // SEMANTIC

The objects

Objects describe the records in the model. Each has defined fields, source information, access rules, and links to related records. These are the proposed starting types.

FAN

SOURCE RECORD

A fan record describes information a permitted source supplies. It may contain a source identifier, consent information, and activity. Records from different sources can remain separate. Whether A.D.A.P.T. should link identities, or leave that work to downstream CRMs, is an open design question. Aggregate data does not require a personal identity.

ARTIST

THE ARTIST IDENTITY

The person or brand associated with a catalog, accounts, and team. This identity is distinct from legal entities and representatives. Access grants would identify the parties authorized to act, their scope, and the relevant records.

RELEASE

THE WORK

A track, album, video, or other published work. Source identifiers can link it to reported activity and revenue where that data is available.

EVENT

THE MOMENT

A show, livestream, listening party, or meet-and-greet. Fields can include venue, date, capacity, ticket sales, and permitted attendance records.

TRANSACTION

THE EXCHANGE

A purchase, ticket sale, tip, or subscription payment. Keep the amount, currency, date, and source transaction identifier where provided.

CAMPAIGN

THE ACTION

An email, advertisement, presale, or other campaign. Store the channel, dates, and results the source provides, with links to permitted audience records.

PROPOSED RELATIONSHIPS

The relationships

Relationships describe how records connect. A transaction can refer to a ticket for an event, and an event can refer to an artist. Each link should retain the source evidence that supports it.

Links need evidence A ticket can link to an event using a source identifier. Linking two records to the same person is a separate question and requires suitable identifiers, permission, and a defined method. The white paper will clarify where that work belongs.

Architecture under review Whether relationships should form a separate layer is still being evaluated. The diagram groups data around the artist without assuming a single identity for each fan.

includes includes includes includes includes includes AUDIENCE source records, cohorts CAMPAIGN segment, channel, goal REVENUE attribution, LTV ARTIST DATA source records shared fields access rules EVENT venue, date, capacity RELEASE track, album, content TRANSACTION amount, source, type
ARTIST DATA

Source records, shared fields, and access rules

Audience

Source records and aggregate cohorts

Campaigns

Channels, goals, and source segments

Revenue

Amounts and source attribution

Events

Venues, dates, and ticketing

Releases

Tracks, albums, and content

Transactions

Amounts, sources, and types

02
LAYER 02 // KINETIC

The actions

Connected tools would use the data. The proposed interfaces cover exports, data queries, and updates sent to approved applications.

From data to tools The proposed interface would supply approved data to CRMs, analytics tools, and advertising systems. Those applications could build segments and campaigns using the data and permissions available.

Proposed launch path Exports, webhooks, and selected integrations are candidates for the proof of concept. The white paper will define scope and evaluate which actions belong in downstream applications.

DATA IN
→
ONTOLOGY
→
ACTIONS OUT
→
RESULTS BACK
→
↺

SEGMENT

Supply approved source data to tools that build audiences. Cross-source segments depend on available identifiers, permissions, and the matching method those tools use.

ACTIVATE

Send permitted records to an approved CRM, email tool, or advertising platform through a supported connector.

TRIGGER

Explore notifications when source data meets a defined condition, such as ticket sales reaching a target. The white paper will address whether these rules belong in A.D.A.P.T. or connected tools.

EXPORT

The proposed standard would support documented exports of permitted records and aggregates, including source context and applicable access restrictions.

BUILD

Define an API so developers can query approved fields and build integrations against documented schemas.

03
LAYER 03 // GOVERNANCE

Governed
by design

Authority must be explicit. The proposed model would distinguish the artist identity from authorized individuals, legal entities, and representatives. Grants would define what each party can read, export, or change.

Permission at every layer The design must support authorization or consent associated with individuals, entities, or multiple parties. The appropriate arrangement, evidence of authority, and handling of changes require legal and technical review.

Multiple parties, defined responsibilities Sources may retain their own records while sharing permitted copies. Access, permitted use, hosting, and portability are separate concepts; receiving a copy does not imply exclusive ownership.

Illustrative roles below are not automatic entitlements. Every grant remains subject to source restrictions, applicable permissions, and the authority of the granting party.

Role Access Level Example
Artist Manage access to permitted artist data. Review available records, export permitted fields, and grant access to collaborators.
Manager Operational access as granted by the artist. Build segments, activate campaigns, view fan-level data, manage team permissions.
Label Aggregate insights. No individual fan records unless explicitly shared. Roster performance dashboards, market-level growth trends, release impact analysis.
Developer Scoped API access to approved objects and properties. Build apps on the ontology with permissioned read/write to specific data.
PublisherArtist-approved catalog and performance data.Reporting on relevant works.
PlatformScoped data exchange with source permissions.Supply records and receive approved updates.
PromoterApproved event and market aggregates.Plan shows without unrestricted fan access.
LAYER 03 // GOVERNANCE

Fan rights

Artist control must respect the rights of the people represented in the data. The technical design must establish what personal data is needed, how permission is recorded, and how access and deletion requests are handled.

Privacy design is still open Source permissions, retention, deletion, and any identity matching need review before implementation. Artist authorization alone should not be treated as permission for every downstream use.

Permissions need enforcement The design must specify how access restrictions and deletion requests reach connected tools.

HOSTING AND TRANSFERS // PROPOSED DESIGN

Choose a host
Keep the context

Who hosts it? CRMs, labels, distributors, and capable managers could provide compatible hosting and services. The host would store and operate the dataset under defined responsibilities, separate from the artist identity and the parties authorized to grant access.

What moves? The specification must define exportable records, schema versions, provenance, permission evidence, and consent context. A transfer would cover permitted data and supporting context, not automatically every application feature, derived output, or service.

Changing providers A proposed transfer process would verify authority, check source restrictions, validate the receiving host, and confirm import completeness. Retention, deletion, and continuing access at the previous host would follow the applicable terms rather than an assumption that every copy disappears.

AUTHORIZATION // AGREEMENT TEMPLATES

Clear terms
for data exchange

Shared formats and standard agreement templates could reduce the work of transferring data in and out. They would complement technical access controls, not override source restrictions or establish permission by themselves.

Required design areas Permitted purposes, onward transfers, retention, deletion, revocation, provenance, and responsibilities during host changes must be represented in both the agreements and the enforcement model.

Open questions Individual and entity authority, multi-party consent arrangements, identity matching, and the appropriate legal basis for each use require legal and technical review. These are requirements for the white paper and proof of concept, not settled compliance claims.

THE STANDARD

An open
protocol

The specification The proposed specification will describe record types, relationships, permissions, and interfaces. Documented export formats are part of that work.

The hosting model Hosting is a design proposal, not a live service. Compatible providers could offer storage and services; permitted data and its context should be transferable under defined terms.

Organizational direction A.D.A.P.T. is a nonprofit organization. Its structure and participation model are still being developed.

Current status This is a working technical proposal, not a completed specification or compliance guarantee. Schemas, API interfaces, legal arrangements, and versioning rules remain in development.

Your fans
Your data
Your protocol

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Get involved

Tell us how you work with artist data, what gets in your way, and what you would want from A.D.A.P.T. We would like to hear from artists, managers, engineers, and music companies.